Tea with Integrity: Our Direct Partnership Model for Fair Trade in Ceylon
· By Dileep Ukwattage
When you buy a box of tea from a supermarket, do you ever stop to think about the journey those leaves have taken? Or the hands that carefully plucked them? The global tea industry is complex, and too often, the farmers at its heart receive the smallest reward.
At Ceylon Teabox, we believe that a truly pure cup of tea is about more than just flavour. It’s about principle.
We believe tea should be pure, not just in flavour, but in principle. That’s why we partner directly with these small estates, upholding fair trade values to ensure the skilled hands that pluck our leaves are respected and rewarded fairly.
But what does this mean in practice? It means we've built a supply chain that cuts out the unnecessary middlemen. We work directly with the small, single-origin tea estates in Sri Lanka.
The Impact of Your Choice
This direct partnership model allows us to ensure that a greater share of your purchase price goes directly to the estates and the workers. This isn't just about paying a fair price for the leaves; it's about investing in the communities that are the lifeblood of Sri Lankan tea culture. Your choice supports:
- Fair Wages & Safe Working Conditions: Ensuring the skilled artisans behind our tea are valued.
- Community Development: Contributing to the well-being of the families who live and work on the estates.
- Sustainable Farming Practices: Encouraging and supporting organic and environmentally sound cultivation methods.
When you choose our black tea, green tea or herbal tea at Ceylon Teabox, you are sipping on integrity and supporting the communities that are the heart of Sri Lankan tea culture. You are making a conscious choice for a more equitable and sustainable tea industry.
Your morning ritual shouldn't come at a human cost. It should be a force for good.
Choose a tea you can believe in. Explore our ethically sourced collection and taste the difference integrity makes.
